In her inspiring memoir, Eleanor Fulcher tells her amazing life story with energy, humour and honesty. Growing up in Toronto’s east end, Eleanor gained confidence through dance, sports and self-reliance. But it was the 1940s and ‘50s, and a young woman was expected to become a nurse, stewardess, teacher or secretary – only until she became a stay-at-home mom. Eleanor wanted more, so in 1960, she borrowed $500 and started the Eleanor Fulcher School of beauty, which eventually became Canada’s largest and most successful school of modeling, self-improvement and talent. Later, she opened Canada’s first spa. Eleanor Fulcher was the fashion and beauty celebrity, appearing on television and radio, captivating audiences as a public speaker, writing a newspaper column, producing the annual sold-out Eleanor Fulcher Model of the Year Awards Fashion Show, and much more – plus raising a family. Four decades and thousands of students later, the values of the Eleanor Fulcher School remain true: the cornerstone of real beauty is realizing your full potential – something Eleanor Fulcher knows a lot about.

This is one woman’s story, but it is also a story about beauty and fashion through the decades, the glamorous world of modeling (and the sometimes not-so-glamorous world behind the scenes), and how the roles of men and women have evolved. Packed with stories from a life well lived, Changing Looks – Changing Lives is also a practical how-to book about finding your own style, voice and passion, written by someone who’s done it all – and who is still ready for anything!

This is a compelling story of business success but it is also a warm and human account of a woman who has met competition, rivalry, chauvinism and disappointment with grace and a sense of humour.

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